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Social Media

Informationspflicht/Datenschutzerklärung auf Social Media Plattformen


Duty to inform / privacy policy on social media platforms

In addition to the homepage www.bruenofix.de, DEWE Brünofix GmbH also operates fan page(s) on social media platforms.
We would hereby like to inform you about the data processing on the occasion of visiting our social media fan page(s). According to the ruling of the European Court of Justice (ECJ) of 5.06.2018, it was decided that the operator of a fan page together with the social media platform is the joint controller when processing personal data.

The legal basis for the operation of our fan page(s) on social media platforms - including that for the processing of personal data - is based on legitimate interest pursuant to Art. 6 para. 1 lit. f. EU- DSGVO. The purpose is timely customer communication as well as advertising and public relations.

Your IP address is collected and stored when you access the social media platform. Usually, a cookie is set that stores your visit and other data about your visit to the social media platform.

You can regularly access the social media fan page(s) regardless of whether you have a user account on the corresponding platform itself and are logged in or not. In both cases, however, your data will be processed by the social media platform.

If you are registered on the respective social media platform, your visit will be recorded by cookies or other technical means and assigned to your user account. The social media platform is thus given the opportunity to analyse user behaviour. Under certain circumstances, a user profile is generated with your interests, which can be used to display interest-based advertising within and outside the social media platform. This can even happen across devices. Furthermore, your data may be used for market research and advertising. Furthermore, your user profile and content can be recognised. For details, please refer to the following data protection declarations and information obligations of the social media platform(s) used.

DEWE Brünofix GmbH presents itself on the following social media platforms.

The jointly responsible person is

DEWE Brünofix GmbH
Fabrik für Metallchemie
Pruppacher Weg 8
D-91126 Rednitzhembach

and


Facebook


Facebook Ireland Ltd.
4 Grand Canal Square
Grand Canal Harbour
Dublin 2 Ireland
Contact
Contact Data Protection Officer 


Information about the Facebook page


When you visit our Facebook page, your data is transferred to the USA.
Facebook Inc. is the American parent company of Facebook Ltd. Ireland and is EU-US Privacy Shield certified. This means that Facebook pledges to adhere to and implement the data protection guidelines at European level. This can be done here
can be viewed: 

Privacy Shield Facebook: 
https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

We have no influence or insight into compliance with these guidelines. That risks and
We cannot exclude the possibility that user data may be transferred to third countries. Facebook acknowledges its primary responsibility in an agreement concluded with us https://www.facebook.com/legal/terms/page_controller_addendum on our joint responsibility for the processing of data and in particular guarantees that you can exercise your rights of access, etc. as described in the general section.

As the operator of the Facebook page, we have an interest in collecting and processing individual personal data of our visitors. We collect data here for market analysis or marketing purposes.

The following data is collected by Facebook as a user:

  • Advertising (analysis tools, tracking and personalised advertising)
  • Creation and evaluation of user profiles
  • Market research and marketing analyses

Cookies through Facebook

When you visit the Facebook page, Facebook may store information on your computer in the form of cookies. Cookies are small files that are transferred from an internet server to your browser and stored on its hard drive. Only the internet protocol address is stored - no personal data. This information, which is stored in the cookies, makes it possible to recognise you automatically the next time you visit our website, which makes it easier for you to use it. The legal basis for the use of cookies is the legitimate interest according to Art. 6 para. 1 lit. f DSGVO.

Of course, you can also visit the Facebook page without accepting cookies. If you do not want your computer to be recognised on your next visit, you can also refuse the use of cookies by changing the settings in your browser to "refuse cookies". You will find the respective procedure in the operating instructions of your respective browser. However, if you refuse the use of cookies, this may restrict the use of some areas of our website. Facebook's privacy policy contains further information on data processing: https://www.facebook.com/about/privacy/

Objection options (so-called opt-out) can be used here: https://www.facebook.com/settings?tab=ads can be set.

Statistical data collection by Facebook

Facebook provides us with statistical data through Facebook Insights. This application can help to discover further information about demographics, location or consumer behaviour of potential customers. Facebook Insights examines who you have reached with your advertising message. The corresponding data can then be displayed either for all Facebook users or for the fans of a page as well as for a defined custom audience. The Insights then provide more detailed information:

  • Demographic information: Age, gender, relationship status, etc.
  • Likes: information from fans for other Facebook pages
  • Location and language setting of the users
  • Telephone number
  • Activity of the selected users
  • Proportion of women and men 
  • Professions
  • Route planner

According to Facebook, all data that can be viewed in Insights is aggregated and anonymous for advertisers. Consequently, no conclusions can be drawn about individual persons. We use this in aggregated form to be able to make the posts and activities on our site more attractive for each individual user. For example, I/we use the distribution according to age and gender for adapted communication and the prioritised visiting times of the users in order to ensure a time-optimised planning of the posts on this Facebook page. Information about the type of end devices used by visitors helps us to adapt the visual design of the posts accordingly. In accordance with the Facebook terms of use, which each user has agreed to as part of creating a Facebook profile, we can identify subscribers and fans of the page and view their profiles and other shared information from them.

You can strongly influence the processing of your data on Facebook in various respects when you are logged in.
Your "chronicle", i.e. what is visible of you and your page, can be set here: 
https://www.facebook.com/settings/?tab=timeline&privacy_source=timeline_gear_menu

You can also set your advertising preferences here: 
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen 

 


Instagram


Facebook Ireland Ltd.
4 Grand Canal Square
Grand Canal Harbour
Dublin 2 Ireland

Contact Data Protection Officer 

If you visit our profile on Instagram, your data will be transferred to the USA, Instagram now belongs to Facebook. Facebook Inc. is the American parent company of Instagram and is EU-US Privacy Shield certified. This Facebook pledges to adhere to and implement the data protection guidelines at European level. This can be done here/can be viewed:
Privacy Shield Facebook:

https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active

We have no influence or insight into compliance with these guidelines. That risks and We cannot exclude the possibility that user data may be transferred to third countries.

We have no knowledge of and no influence on the possible collection and use of your data by Facebook and Instagram. You can find more information in Instagram's privacy policy at https://help.instagram.com/519522125107875. We have no influence on or insight into compliance with these guidelines. We cannot exclude the possibility of risks and transfers of user data to third countries.

The following data is collected as a user of Instagram:

  • Advertising (analysis tools, tracking and personalised advertising)
  • Creation and evaluation of user profiles
  • Market research and marketing analyses

Cookies through Instagram

When you visit the Instagram page, Instagram may store information on your computer in the form of cookies. Cookies are small files that are transferred from an internet server to your browser and stored on its hard drive. Only the internet protocol address is stored - no personal data. This information, which is stored in the cookies, makes it possible to recognise you automatically the next time you visit our website, which makes it easier for you to use it. The legal basis for the use of cookies is the legitimate interest according to Art. 6 para. 1 lit. f GDPR.

Of course, you can also visit the Instagram page without accepting cookies. If you do not want your computer to be recognised on your next visit, you can also refuse the use of cookies by changing the settings in your browser to "refuse cookies". You will find the respective procedure in the operating instructions of your respective browser. However, if you refuse the use of cookies, this may restrict the use of some areas of our website. Instagram's privacy policy contains further information on data processing:

http://instagram.com/about/legal/privacy/

Opt-out options for cookies under Instagram can be set at:

https://www.instagram.com/accounts/login/?next=/accounts/privacy_and_security/

Statistical data collection by Instagram

In the case of purely informational use of the site, i.e. if you do not register or otherwise transmit information to us, we only collect the personal data that your browser transmits to our server. The legal basis for this is Art. 6 para. 1 lit. f. GDPR.

Instagram provides statistical data through Insights. This application can help to provide further information of different categories. These statistics are generated and provided by Instagram. As the operator of the site, we have no influence on the generation and presentation of this data. We cannot disable this function or prevent the generation and processing of the data. For a selectable period of time and for the categories fans, subscribers, reached persons and interacting persons, the following data is provided to us by Instagram in relation to our Instagram page:

  • Total number of page views
  • "Like" - information from fans
  • Page activity
  • Post interactions
  • Reach
  • Video views
  • Contribution range
  • Comments
  • Shared content
  • Answers
  • Proportion of men and women
  • Origin related to country and city
  • Language
  • Shop views and clicks
  • Clicks on route planners and telephone numbers

In accordance with the Instagram Terms of Use, which each user has agreed to as part of creating an Instagram profile, we may identify subscribers and fans of the Site and view their profiles and other shared information from them.
You can strongly influence the processing of your data on Instagram in various respects when you are logged in.

You can set your content, i.e. what is visible of you and your profile, here: 

https://www.instagram.com/accounts/login/?next=/accounts/privacy_and_security/

 


LinkedIn


Gemeinsam Verantwortlicher
LinkedIn Ireland Limited Company
Wilton Place
Dublin 2, Irland
Contact

If you visit our profile on LinkedIn, your data may be transferred to the USA, but LinkedIn is registered with Privacy Shield and obliged to comply with EU data protection rules.

We have no knowledge of and no influence on the possible collection and use of your data by LinkedIn. You can find more information in the LinkedIn privacy policy at: https://www.linkedin.com/legal/privacy-policy.

LinkedIn provides statistics. These are generated and made available without our involvement. The data includes statistical data and interactions.

You can strongly influence the processing of your data on LinkedIn in various respects when you are logged in.

For setting your privacy on LinkedIn, LinkedIn refers to various options in its privacy policy at https://www.linkedin.com/legal/privacy-policy, which you can read about there.

You can switch off the LinkedIn advertising cookie here (opt out):

https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

 


XING


Jointly responsible
XING SE
Dammtorstraße 29-32
20354 Hamburg, Deutschland
Tel.: +49 40 419 131-0
Fax: +49 40 419 131-11
E-Mail: info@xing.com

Data Protection Officer:
Mr. Felix Lasse
Dammtorstraße 30
20354 Hamburg, Deutschland
E-Mail: Datenschutzbeauftragter@xing.com.

We have no knowledge of and no influence on the possible collection and use of your data by Xing. You can find more information in Xing's privacy policy at https://privacy.xing.com/de/datenschutzerklaerung entnehmen.

Xing provides statistics. These are generated and made available without our involvement. The data includes statistical data and interactions.

You can set your privacy in the privacy policy settings at: https://privacy.xing.com/de/datenschutzerklaerung through various options.

 


Data subject rights of the users of the social media platforms


Unfortunately, I/we cannot fulfil our information obligations according to Art. 13 EU-DSGVO, as only the social media platform operator has full access to the user data. If you wish to make use of your data subject rights, please contact the social media platform operator directly here. These rights include the following:

Right to information:

You can request information as to whether and to what extent your data is being processed.

Right of rectification:

If your data is incomplete or incorrect, you can request that it be corrected or completed at any time.

Right to erasure:

You can request the deletion of your data if it is processed unlawfully or if the processing disproportionately interferes with your legitimate interests of protection. Please note that there may be reasons that prevent immediate deletion, e.g. in the case of legally regulated retention obligations. Irrespective of the exercise of your right to deletion, your data will be deleted immediately and completely, insofar as there is no legal or statutory obligation to retain data in this respect.

Right to restriction of processing:

  • You can request the restriction of the processing of your data if
  • you dispute the accuracy of the data for a period of time that allows us to verify the accuracy of the data.
  • the processing of the data is unlawful, but you refuse erasure and instead request restriction of the use of the data,
  • we no longer need the data for the intended purpose, but you still need this data to assert or defend legal claims, or
  • you have objected to the processing of the data.

Right to data portability:

You may request that the data you have provided be made available in a structured, commonly used and machine-readable format and that you may transfer this data to another controller without hindrance, provided that we process this data on the basis of consent given by you, which may be revoked, or for the performance of a contract between us, and that this processing is carried out with the aid of automated processes.

If technically feasible, you may request a direct transfer of your data to another data controller.

Right to object:

If your data is processed for legitimate interest, you may object to this data processing at any time; this would also apply to profiling based on these provisions. Your data will then no longer be processed unless compelling legitimate grounds for the processing can be demonstrated which override your interests, rights and freedoms, or the processing serves the assertion, exercise or defence of legal claims. You may object to the processing of your data for the purpose of direct marketing at any time without giving reasons.

Right of appeal:

If you are of the opinion that German or European data protection law has been violated in the processing of your data, please contact us so that we can clarify any questions. Of course, you also have the right to contact the supervisory authority responsible for you, the respective state office for data protection supervision. If you wish to assert any of the aforementioned rights against us, please contact our data protection officer. In case of doubt, we may request additional information to confirm your identity.

Should you require assistance in this regard or have any other questions, please feel free to contact us by e-mail at datenschutz@bruenofix.de. If you no longer wish to have the data processing described here in the future, please cancel the connection of your user profile to our social media platforms by using the functions "I no longer like this page" and/or "Do not subscribe to this page".

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